About Us

We Know Dancers.

For over 25 years, Kicks Dancewear has been West Michigan’s go-to destination for dancers of all ages and levels. Since opening in 1998, we’ve been dedicated to providing high-quality dance shoes, apparel, and accessories, carrying everything from toddler sizes to adult, ensuring every performer finds the perfect fit.

Meet The Owner

William Schutte is a lifelong dancer, instructor, and advocate for the performing arts. With a professional dance career spanning many years, William has performed in a variety of styles, bringing his passion and expertise to stages across the globe. He has now turned his focus to supporting the next generation of dancers by opening Kicks Dancewear.

For over 25 years, he has provided West Michigan’s dance community with high-quality shoes, apparel, and accessories, along with expert pointe shoe fittings. William’s deep understanding of dance technique and footwear ensures that every dancer who walks through the doors of Kicks Dancewear receives personalized guidance to find the perfect fit. His commitment to excellence and love for the art of dance continue to make Kicks Dancewear a trusted resource for performers of all levels.